How does what we drink reflect the time we live in?

Pretentious? Absolutely. But self-aware pretension is practically a genre. Like saying no offense before offending someone. 

Anyway. There’s a shift happening – from excess towards balance. A return to drinks that are clean, refined, and intentional. When you strip things back – simplify – what remains has to carry more weight. Ingredients matter. Process matters. So do texture, temperature, timing. Enter the martini. 

Its recent revival is a signal of that shift. Could it be the ultimate expression of precision and balance? Or is it just a glorified shot of liquor? Does it elevate the bar – or has refinement gone too far? That tension runs deeper than one drink. It touches on something bigger: What makes a “good” cocktail? What defines a great experience? The truth is that it’s personal. And that’s exactly what makes it worth exploring. It’s not about drinking more. It’s about context. About culture. About the forces that shape the hospitality industry today.

Welcome to BOBO Paper